Health NGOs’ open letter to the MEPs on the Audiovisual Media Services DirectiveComments Off on Health NGOs’ open letter to the MEPs on the Audiovisual Media Services Directive

On 10 April 2017, CPME and 13 other health organisations sent an open letter to the Members of the European Parliament’s Committee on Culture and Education (CULT) regarding the ongoing revision of the Audiovisual Media Services Directive (AVMSD). In May 2016, the European Commission adopted its proposal to revise this directive which includes provisions governing commercial communications for foods high in fat, sugar and salt, as well as alcoholic beverages to children and minors.

The open letter calls upon the concern of rising childhood overweight and obesity rates, and the alarmingly high levels of youth binge drinking in Europe. This concern has been recognised by the MEPs but their response seems to fall short now when the opportunity arises to put declarations into action. The open letter states that the CULT Committee has even weakened the Commission’s proposal.

Reduced exposure to marketing is a very realistic attempt to tackle childhood obesity and alcohol harm in youth, as it is well-established that advertising influences consumption patterns. However, the co-rapporteurs of the CULT Committee propose now to delete the article addressing marketing on foods high in fat, sugar and salt. Rules limiting exposure to health-harmful marketing will protect minors and empower parents in their efforts to educate children about healthy lifestyles. Self-regulation has failed to achieve this result.

The coalition of the health NGOs calls upon the European Parliament to take this once in decade chance to effectively protect the well-being of Europe’s future generation.


You can find the full letter here.