Health NGOs’ Joint Open Letter to Ministers on the Audiovisual Media Services DirectiveComments Off on Health NGOs’ Joint Open Letter to Ministers on the Audiovisual Media Services Directive

On 15 May 2017, CPME and 16 other health organisations sent an open letter to the Ministers regarding the ongoing revision of the Audiovisual Media Services Directive (AVMSD). In May 2016, the European Commission adopted its proposal to revise this directive which includes provisions governing commercial communications for foods high in fat, sugar and salt, as well as alcoholic beverages to children and minors.

The health organisations urge Ministers to improve AVMSD in the light of the meeting of the European Council on Education, Youth, Culture and Sport on 22-23 May 2017. The open letter identifies three improvements to the European Commission’s proposal for AVMSD to better achieve the objective to minimise children’s exposure to HFSS food and alcohol marketing:

  1. Minimise children’s exposure to the marketing of health-harmful products
  2. Exclude alcohol and HFSS food from product placement and sponsorship
  3. Ensure that Member States can effectively limit broadcasts from other countries on public health grounds

Please find the full letter here.