Call to action to protect children from the marketing of nutritionally poor foodComments Off on Call to action to protect children from the marketing of nutritionally poor food

On 9 November 2021, 20 European organisations, including CPME, launched a call to action to protect children from the marketing of nutritionally poor food.

It calls on the European Union to assume responsibility and tackle the exposure of young people to the promotion of nutritionally poor food because there is clear evidence that unhealthy food marketing affects what children eat and ultimately, their health and well-being.

The call to action was launched simultaneously with a blueprint Directive presenting how the EU can use its powers to regulate cross-border marketing.

Dr Patrick O’Sullivan, Chair of CPME Working Group on Healthy Living, spoke in the launch event which was moderated by the European Public Health Alliance (EPHA).