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The « Help, for a life without tobacco » Campaign wins the award of the best international health campaign
CPME publication date: Wednesday, January 6, 2010The EU "Help, for a Life without Tobacco" campaign was the award winner in the "International Health Campaign" category of the 2009 Empreintes.
Following on from the first Help campaign (2004-2008), "Help 2.0" targets primarily young people and young adults. The general motto is providing help and support "for a life without tobacco" by delivering comprehensive information on health and social problems related to tobacco consumption.
Help 2.0 is an integrated campaign including television, the internet and new media such as mini-sites accessible through mobile phones.
Help 2.0 is an integrated campaign including television, the internet and new media such as mini-sites accessible through mobile phones.
The campaign aims to empower young people to take control of their health and lifestyles, instead of simply being objects in the eyes of the media. This campaign is being fully developed with the help and advice of the target group: both individuals and youth organisations. For example, the idea for one of the new TV spots has come directly from an Internet consultation with young people.
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